Return reasons and trends
The Analytics page shows why customers return, how returns change from month to month and which products come back most.
Select Analytics in the dashboard navigation. Agents can open it too. The page covers all the returns of your store, except the monthly trend, which covers the last 6 months.
On a plan without analytics, the Analytics link shows a lock, and the page takes you back to Overview.
Summary cards
- Total returns: the number of returns submitted.
- Avg. Resolution Time: the average number of days from submission until a return was refunded, rejected or closed. It shows N/A until a return is finished.
- Total refunded and Store credit issued: the article "Resolution types in analytics" explains these.
Return reasons
Each return counts once, under the reason of its first item. The card names each reason by its short name, for example defective, and shows its share of all returns. Settings → Return reasons shows the short name below each reason. Returns with no reason show as Not specified.
Monthly trend (Last 6 Months)
Each bar shows how many returns were submitted in one of the last 6 months, the current month included. Months are counted in UTC. A month with no returns shows 0.
Top returned products
The table lists the five products with the most units returned. All variants of a product count together. % of All is the share of all the units returned.